In order to take Udayan to the
next level, Udayan recently invested in some fundraising expertise via the
support of Mumbai based Fundraising Expert, Nandita Dalal, who conducted a
strategic review of the organisation from a fundraising perspective to devise a
new positioning for fundraising success.
“Nandita has helped us develop
our Case for Support – which is a strategic fundraising tool (a brochure) which
clearly defines why a donor should invest their funds with Udayan.” Emily R
Menon said.
The new Case for Support is a
game-changer for the oragnisation and already, GB members are in talks with
International NGOs, Corporates and National Social Service organisations, using
the new messaging to upgrade existing and secure new donors.
To support the new Child
Sponsorship Program and to support and drive our corporate fundraising efforts,
a new Fundraising Manager has been appointed and commenced work on 3rd
February.
Shourya Chatterjee is very
experienced in raising individual sponsorships via schools and other
educational institutions and has experience in corporate fundraising with such
organisations as Smile Foundation, Haemophilia Federation
India, Global Cancer Concern India and Laxmi Distributor.
A new fundraising office has been
established at the Jodhpur Park Apartments, donated to Udayan over a decade
ago, to enable Udayan leadership and Fundraising Manager to conduct key
meetings and have easier access to corporates and potential funders in Kolkata.
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